Work

Products that drive business outcomes.

From founding tech hire to co-founding startups—case studies exploring the strategy, execution, and measurable impact of products I've shipped.

Product Box

Co-Founder & CEO · 2024–Present

Building AI-native product teams that deliver 3X faster. Developed AI-first discovery & delivery methodology—fastest delivery: 48hrs from discovery to live product.

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Flash Pack

Head of Product · 2022–2024

Joined as founding tech hire at this JamJar-backed traveltech startup. Grew GMV by £9.7M (+220%), launched iOS & Android apps in 11 weeks, and cut ops costs by £1.1M.

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Matchhaus

Co-Founder & CEO · 2018–2022

Bootstrapped productivity SaaS for grassroots sports to 4k MAU and profitability. Cut ops cost -97% to £0.004/user/month. Raised £130k SEIS funding.

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Farfetch Store of the Future

Senior Product Manager · 2016–2017

Led iOS product team to deploy Store of the Future MVP in 16 weeks. Established GTM strategy for limited beta launch with Browns boutique.

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