Experience
Building products & teams that scale.
From founding tech hire to CEO—a decade of shipping products, leading teams, and driving growth across startups and scaleups.
10+
Years in Product
Senior to leadership roles
4
Companies Founded/Led
Startups to scaleups
20+
Products Shipped
0-1 and scale
50+
People Managed
Across product orgs
Career Timeline
Nov 2024 – Present
Co-Founder & CEO
Product Box · London
B2B consultancy providing AI training & product development to founders & SMEs. Built AI-native product teams comprising 1 PM, 1 engineer, and 2-3 coding agents using Claude Code, MCP servers & sub-agents.
- •Developed AI-first discovery & delivery method—fastest delivery: 48hrs from discovery to live
- •Launched 5 AI products, averaging 3 weeks from discovery to beta testing
- •4/5 products permanently incorporated into client SOPs; one client reported 72% increase in throughput
- •Delivered 19 AI training workshops in 12 months on agentic workflows & MCPs
Mar 2022 – Oct 2024
Head of Product
Flash Pack · London / Remote
B2C multi-sided traveltech for group tours, backed by JamJar Investments. Joined as founding tech hire, built function from scratch.
- •Grew GMV by £9.7M (+220%) over 2.5 year tenure
- •Drove 400%+ increase in inventory capacity; cut support ops (-30%) and supplier ops (-68%) costs by ~£1.1M
- •Managed 4 teams of 20+ people across Browse, Checkout, Mobile App, Inventory, Support & Data
- •Launched v1 iOS & Android mobile app in 11 weeks—cut 97% customer support tickets for flight details
- •Attracted & retained product org of 3 ex-Monzo / ex-Depop senior PMs
Nov 2018 – Jan 2022
Co-Founder & CEO
Matchhaus · London
B2C SaaS startup offering productivity & analysis for casual sports teams. Bootstrapped to profitability and passive income.
- •Launched MVP in 2 weeks, grew to 9 teams in first week
- •Optimised onboarding & time-to-value to reach 4k MAU over 12 months
- •Cut ops cost -97% to £0.004/user/month through automation
- •Raised £130k SEIS funding to expand into more sport types
Jun 2018 – Aug 2021
Product Management Consultant
Various (Patch Plants, Mind Gym, Bulb Energy) · London
Helping rapidly scaling companies execute product-led transformations across e-commerce, edtech, and energy sectors.
- •Patch Plants – Senior PM, Inventory & Fulfilment (B2C E-commerce scale-up)
- •Mind Gym – Lead PM, Mobile & Web (B2B Edtech transformation)
- •Bulb Energy – Senior PM, Growth (B2C Energy scale-up)
Apr 2017 – Jun 2018
Senior Product Manager
Goodlord · London
Multi-sided B2B2C proptech for property agents, landlords & tenants.
- •Responsible for product strategy & delivery of 2 product teams
- •Shipped native iOS app through to beta in 12 weeks
- •Led internal ops team to deliver +4% referencing efficiency
Jun 2016 – Jan 2017
Senior Product Manager, Store of the Future
Farfetch · London
Marketplace scaleup for boutique fashion. Responsible for continuous discovery & delivery of Store of the Future iOS app.
- •Led iOS product team to deploy MVP in 16 weeks
- •Established buy-in for GTM strategy to launch limited beta with Browns
Skills & Expertise
AI & Automation
- Claude Code & MCPs
- Agentic Workflows
- AI Product Development
- Prompt Engineering
Product Strategy
- Product-Led Growth
- 0-1 Launches
- B2B2C Platforms
- Multi-sided Marketplaces
Execution
- Agile/Scrum
- 4DX Goal-Setting
- OKRs & KPIs
- Cross-functional Teams
Leadership
- Team Building (20+)
- Hiring & Levelling
- Coaching & Mentorship
- Stakeholder Management
Education & Certifications
MSc Marketing & Management
University of Kent · 2009–2010
Dissertation: Belbin's team roles in technology development
BSc Economics
University of Kent · 2006–2009
Dissertation: Economics of electronic marketplaces
General Assembly
Product Management Certification · 2015
Udacity
Android Development (EU Scholarship) · 2017
Want to Work Together?
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