Senior Product Manager · Farfetch · Jun 2016 – Jan 2017
Farfetch Store of the Future
Led the iOS product team to deploy the Store of the Future MVP in 16 weeks. Established GTM strategy for limited beta launch with Browns boutique.
16 weeks
MVP Delivery
Discovery to deployment
Browns
Beta Partner
Prestigious boutique launch
iOS
Platform
Native app experience
GTM
Strategy
Established launch playbook
The Challenge
Farfetch wanted to bridge online and offline luxury retail with connected store technology. The challenge was to create an iOS app that would enhance the in-store experience without disrupting the intimate, high-touch nature of boutique shopping.
The Approach
- 01Ran continuous discovery with boutique staff and high-value customers
- 02Focused on MVP scope that could demonstrate value in 16 weeks
- 03Built buy-in across stakeholders for a limited beta approach
- 04Partnered closely with Browns boutique for real-world testing
The Solution
Delivered an iOS app that connected customers to their online profiles while in-store, enabling personalised recommendations and seamless checkout. The MVP focused on core use cases that would prove the concept before broader rollout.
Key Learnings
- •Luxury retail requires respecting the human element—technology should enhance, not replace
- •Limited beta with the right partner is more valuable than broad soft launch
- •Stakeholder buy-in is essential when innovating in established industries
- •16 weeks is achievable for MVP when scope is ruthlessly prioritised
Interested in discussing this project or working together?